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Ontario Minor Hockey Association breaks online campaign

The Ontario Minor Hockey Association of Richmond Hill, ON has begun a new online campaign called “Day In the Life.” It is intended to highlight positive minor hockey experiences through three online videos. Each video focuses on a specific family and is intended to “break down perceived entry barriers” to the sport. The campaign was developed by Ferment Brand & Marketing Strategies of Toronto. It will run through March on the OMHA website and social media sites.

“In many ways, these stories present the broader picture of what it means to be a hockey family,” said Ian Taylor, executive director of the association. “The commitment, the teamwork, highs and lows of a hockey season. It’s more than simply playing the sport of hockey. It’s the experience where entire families benefit from the sport and are fulfilled through lifetime friendships and memories.”

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