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Lg2 joins Worldwide Partners

Lg2 of Montreal has joined Worldwide Partners, a network of independent advertising agencies representing approximately 70 firms in 40 countries. According to Lg2, joining the organization will allow it to better service its clients, particularly those with international requirements.

“For us, this is the best of both worlds,” said Claude Auchu, chief executive officer of Lg2 Group. “Our business model gives us the decision-making freedom inherent to entrepreneurship, combined with access to the best talent from around the world. They possess a genuine entrepreneurial spirit. These are all owners who made the courageous choice to build independent businesses, against the tide of takeovers. They believed that this was the only way to make a difference. The current global narrative, in terms of creativity, client collaboration and overall performance, gives us all excellent reasons to continue down this path.”

In related news, Lg2 has recently added seven new equity partners from among its staff in Toronto, Quebec and Montreal: Nicolas Baldovini, Keith Barry, Guillaume Bergeron, Marie-Christine Cayer, Hélène Fortin, Alexandra Laverdière and Julie Pilon.

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