Pattison signs contract with Barrie Transit
Pattison Outdoor Advertising of Toronto has received a three-year contract from Barrie Transit in Barrie, ON to operate advertising displays on the city’s fleet of 48 buses. The buses service 10 two-directional routes in the city. The contract, which will go into effect on Feb. 29, includes interior and exterior advertising, as well as displays on the city’s 108 transit shelters.
“We are very excited about our partnership with Barrie Transit,” said Cam Milne, vice-president and general manager of the central region at Pattison. “As the largest transit out-of-home company in Canada with existing agreements with the Toronto Transit Commission, Durham, York, Burlington, Oakville, and Ottawa Transit Authorities, Pattison offers unprecedented reach and scale for our local and national advertisers.”