Adidas begins Reimagine Sport campaign
Athletic apparel company Adidas has begun a campaign promoting its new line of apparel for women. The campaign, called “Reimagine Sport,” features strength coach Cassie Day, boxing instructor Sylvia Kim, yoga expert Jessamyn Stanley, skier Mikaela Shiffrin, meditation teacher Mae Yoshikawa; Paralympic athlete Denise Schindler,wellness expert Chinae Alexander, dancer Nadya Okamoto and psychologist Jada Sezer. The creative focuses on the theme of movement.
“Women today are redefining what sport means to them,” said Aimee Arana, general manager of global training at Adidas. “From dance, skiing, aerial yoga to skateboarding, women are doing it all. Movement is sport and it is about getting out and enjoying what sport can do for your body and mind. This collection was made for them. We are inviting women to get out there and play their way.”