Outfront installs ad displays at Yonge Sheppard Centre
Outfront Media Canada has signed an agreement with real estate development company RioCan to develop an out-of-home advertising installation at the Yonge Sheppard Centre in Toronto. The installation consists of 48 high-definition digital screens. Outfront previously developed a similar installation for RioCan's Yonge Eglinton Centre property, also in Toronto.
“We are excited to expand our partnership with Outfront to enhance our digital presence on the Yonge Street corridor,” said Anushka Grant, vice-president of innovation and sustainability at RioCan. “The digital signs enhance the vibrancy of our mixed-use spaces and provide advertisers with innovative opportunities to effectively connect with the very desirable demographic our shopping centres attract.”