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Maple Leaf Foods releases sustainability ad

Maple Leaf Foods released a new television commercial during the broadcast of the NFL Super Bowl championship game this weekend. The ad, called “Not Just Little Things,” encourages viewers to reconsider their food consumption habits. The 30-second execution, released in English and French, depicts a kitchen scene featuring composting, reusable containers and recycling, while the copy describes how small changes can result in a more sustainable planet.

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