Mercedes-Benz conducts promotional event
By Adnews Staff
Mercedes-Benz Canada recently conducted a media relations promotion called “Mercedes-Benz Owns the Ice.” The effort consisted of a promotional event in Gimli, MB at which a group of content creators and media representatives drove a range of Mercedes vehicles on a racetrack made of ice. The participants also navigated a snow course in Mercedes-Benz 4Matic vehicles. Video footage from the event will be used in advertising creative and social media content.