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Kia Canada begins Long Live Surprise campaign

Automaker Kia Canada has begun a new television advertising campaign called “Long Live Surprise.” According to the company, the effort is intended to “invite a reappraisal of a brand that has completely remade itself.” Developed by Innocean Worldwide Canada, the campaign consists of a 30-second commercial and a 45-second online video. The initiative broke on Jan. 26 during the broadcast of the Grammy Awards and will include broadcasts during the NFL Super Bowl game on Feb. 2 and the Academy Awards on Feb. 9.

“Our new campaign celebrates Kia’s role in delivering surprising life moments and sets the stage for exciting brand growth in 2020 and beyond,” said Michael Kopke, director of marketing at Kia Canada. “We aren't the same brand we were 10 years ago. The Kia of today competes with world class automotive brands for design, quality and reliability and it shows in our power to surprise with every product we bring to market.”

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