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Northwest Territories Tourism readies new campaign

Northwest Territories Tourism of Yellowknife is preparing a new marketing campaign called “NWT Will Change You.” Through February and March, a branded vehicle equipped with virtual reality headsets will visit Toronto, Vancouver and Calgary. Passengers in the cars will view VR presentations featuring migrating reindeer, the Northern Lights and the midnight sun. Passengers will also be entered into a draw for a trip for two to the Northwest Territories. The cars will be available to pick up passengers at participating Hilton Hotels and will take riders to any destination within 10km.

As part of the campaign, NWT Tourism will also conduct VR presentations at travel trade shows in Toronto, Vancouver and Calgary. In addition, the campaign website at <> offers two 360-degree virtual reality videos and social media activities.

“Northwest Territories Tourism, along with our partners at the Government of the Northwest Territories, are so excited to show Canadians the world-class attractions here in the Northwest Territories,” said Cathie Bolstad, CEO of Northwest Territories Tourism.

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