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Clearly debuts Virtual Try On ads

Vancouver-based eyewear and contact lens retailer Clearly has introduced a new augmented reality system called “Virtual Try On.” It allows consumers to use the camera on their computer or mobile device to create a digital map of a face which can then be used to test the appearance of various eyeglass frames.

In addition, Clearly has become the first brand in Canada to use this system to debut augmented reality ads through an agreement with Facebook. Users of the social media site can click on a Clearly ad to immediately try the glasses on through the virtual system, then, if desired, proceed directly to the checkout page of the Clearly website.

“Whether it's a pair of jeans or a giant TV, there has always been a challenge for retailers to overcome consumers' reservations about purchasing something that they haven't been able to see or try beforehand,” said Arnaud Bussières, CEO of Clearly. “We're excited to be the first brand to use AR solutions that close this gap, making it easier for our customers to access affordable, quality eyewear that they genuinely feel great in. For those who need to touch the product, we also have showrooms in Canada where consumers can get familiar with the brand, get an eye exam or just get an advice on frame and lenses selection.”

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