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Activision Blizzard Media hires Cue Digital

Video game company Activision Blizzard Media has retained Cue Digital of Toronto to handle advertising and sponsorship sales representation for its mobile games in Canada. According to the companies, Cue Digital and Activision Blizzard will create in-game brand integrations and custom ad products in games franchises including Candy Crush and Farm Heroes.

“The King portfolio of mobile games offers access to a large and highly engaged audience, creating a unique opportunity for brands to access an active buying audience,” said Brian Ames, president of Activision Blizzard Media. “We’re looking forward to partnering with Cue Digital to further expand our offering in the Canadian market.”

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