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Hyundai readies Super Bowl commercial

Hyundai Auto Canada of Markham, ON is preparing to ait a new television commercial during the Canadian broadcast of the NFL Super Bowl championship game on Feb. 2. The ad promotes the company’s 2020 Hyundai Sonata sedan, with a particular focus on its parking assistance feature. The 60-second commercial is set in Boston and features a number of Boston personalities, including Chris Evans, John Krasinski, Rachel Dratch and David Ortiz. In Canada the ad will air on CTV during the broadcast of the game. The media work was conducted by Innocean Worldwide Canada. The campaign was developed by Innocean USA.

“Most of the brands behind these commercials created exclusively for the Super Bowl will not have them visible in Canada during the game,” said Don Romano, president and CEO of Hyundai Auto Canada. “After viewing the fantastic ad, we knew we had to bring it north. Therefore, we invested in acquiring the Canadian rights to the ad in order to have it shown during the Canadian broadcast of Super Bowl LIV on CTV, in parallel with the US.”

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