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Go Auto releases Friendly Connor commercial

Edmonton-based automotive dealership group Go Auto has released a new television commercial called “Friendly Connor.” The creative, developed by Round of Toronto, features professional hockey player Connor McDavid. The commercial is in addition to the company’s recently launched “Let’s Go” campaign. Go Auto operates 45 dealerships selling 19 automotive brands.

“It is important that we continue to show that this campaign is all about getting into your Go Auto vehicle and heading out,” said Paul Riss, creative director of Round. “No matter what life stage you’re at, even if you’re a famous hockey player. It was also important to continue reinforcing the brand name, Go Auto. After learning about Connor and the type of guy he is, the spot almost wrote itself. His fans and the community are important to him and helping a stranded father and son felt like something he’d actually do.”

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