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CIBC breaks new campaign

Toronto-based CIBC has begun a new marketing campaign intended to highlight the quality of the advice it provides to its clients. The campaign, developed by Juniper Park TBWA, includes a television commercial, online video, print and digital advertising, and social media content. The television creative depicts a customer in the office of a CIBC financial advisor as images of the customer’s goals appear on the walls.

“CIBC has always been a leader in providing quality financial advice to Canadians,” said Graham Lang, chief creative officer at Juniper Park TBWA. “To demonstrate the inherent truth behind that, we utilized complex visual projections to convey the relatable goals and ambitions of the everyday person, and how CIBC can work with its customers to achieve their own.”

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