Golf Town, Brooke Henderson extend agreement
Sports equipment retail chain Golf Town has extended its promotional agreement with professional golfer Brooke Henderson for an additional three years. Henderson first signed an endorsement deal with Golf Town in 2017. The agreement includes a promotion called the “Brooke Brigade,” which is aimed at junior golfers, as well as personal appearances at Golf Town locations and brand exposure at competitions.
“Our plan is to paint the gallery in Brooke's red colours and show her our unwavering support,” says Golf Town chief marketing officer Frederick Lecoq. “Her passion for the game, her stellar performances and also her accessibility have inspired golfers of all ages. Team Henderson is a Canadian family golf story and it's the perfect fit for Golf Town's vision as we pursue our collaboration. We are confident in our mutual goal, seeing more women and kids on the fairways.”