Beattie Tartan launches Amazon marketing division
Toronto-based Beattie Tartan has launched a new division specializing in Amazon-based advertising and marketing. The unit will be headed by director Daniela Young and will focus on increasing sales of consumer brands on the shopping website. Beattie Tartan is a subsidiary of UK-based Beattie Communications Group and also has offices in Victoria, Vancouver and Calgary.
“Lots of digital agencies claim they know how to build brands and drive sales on Amazon,” said Young. “The truth is most of them don’t and that’s why brands are not getting the sales and financial returns they expect. To be commercially successful, brands need an expert team that lives, eats and sleeps Amazon advertising.”