HelloFresh Canada breaks Hungry Hearts campaign
Meal kit delivery service HelloFresh Canada has begun a new marketing campaign called “Hungry Hearts.” The campaign consists of a series of videos in the style of a soap opera comedy featuring television actress. The creative is intended to illustrate the “drama” of preparing dinner each night. The first episode was released on Jan. 15 and will continue through 2020.
“It was very important we chose a lead who was the perfect fit for the series,” said Lauren Wong, vice-president of marketing at HelloFresh. “Such a unique character demanded a special type of talent, and Annie really brought the character to life.”