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Cineplex readies National Popcorn Day promotion

Theatre chain Cineplex will conduct a promotion called “National Popcorn Day” on Jan. 19. On that day, the chain will offer free small bag of popcorn to consumers who are members of its Scene loyalty program. The free popcorn will be available at the company’s 165 locations nationally. In addition, on Jan. 19, food delivery service SkipTheDishes will add a free small bag of Cineplex popcorn to consumers to use its mobile application to place an order. The promotion also includes social media activities.

“Popcorn is synonymous with the movie-going experience, especially at Cineplex,” said Sarah Van Lange, executive director of communications at Cineplex. “Now in its third year, we’re excited to continue a tradition that Canadians have come to love and celebrate this classic movie treat on National Popcorn Day.”

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