Meatless Farm conducts new campaign
By Adnews Staff
The Meatless Farm Co. has begun a Canadian campaign that encourages consumers to reduce their meat intake at a New Year’s resolution. The four-week campaign consists of outdoor and digital advertising, primarily consisting of posters in Toronto neat grocery stores. Digital executions are running on YouTube, Facebook and Instagram.
“We understand Canadians’ hesitations to make a significant change to their diets as it’s always important to monitor what we’re putting into our body and the resulting impact on our health,” said Kasper Vesth, general manager for North America at The Meatless Farm. “Our expectation is not for all Canadians to switch to an entirely meat-free diet, but instead to swap one or two meat meals per week for plant-based, a change that our research showed Canadians would be willing to consider if there was evidence of health and environmental benefits. We hope that the Meatless Consumption Target helps to provide this education and support Canadians looking to make a lifestyle change.”