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Go Auto breaks new campaign

Edmonton-based automotive dealership group Go Auto has begun a new advertising campaign, developed by Round of Toronto. The campaign called “Let’s Go,” focuses on the company’s “value and commitment to Canadian car buyers," as well as its large inventory and personal shopper service. The campaign consists of a 30-second television commercial, accompanied by a series of 15- and six-second online videos. The creative highlights a number of consumers and various stages of their lives and their relationships with their vehicles. Go Auto operates 45 dealerships selling 19 automotive brands.

“We are entering the next phase of Go Auto’s successful journey to improve the vehicle shopping and ownership experience for Canadians,” said Michael Hladun, senior vice-president of Go Auto. “For many, the experience can be stressful and confusing. For generations, we’ve helped Canadians to find the right car at a fair price, and have made it easier and more affordable to maintain their vehicles. We have many customers that have been with us since they bought their very first vehicle. Our new brand campaign will help others to get to know Go Auto and understand how they can benefit from becoming one of our valued customers.”

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