Yamaha Motor Canada hires The Turn Lab
By Adnews Staff
Yamaha Motor Canada has retained The Turn Lab of Toronto as its media agency of record. Yamaha Motor Canada specializes in motorsports and marine product. The assignment also includes social media activities for the company’s motorcycles, all-terrain vehicles, snowmobiles, outboard motors, sport boats, personal water craft and power equipment.
“We met with some very good media agencies who delivered impressive pitches,” said Tim Kennedy, general manager of marketing at Yamaha Motor Canada. “But what made The Turn Lab stand out was their strategic thinking and research capacity, which showed a deep understanding of our consumer.”