Arterra Wines conducts Inniskillin campaign
Arterra Wines Canada of Mississauga has begun a campaign for its Inniskillin brand called “Maker of the Impossible.” The campaign, developed by Bensimon Byrne of Toronto, includes digital, broadcast, out-of-home and print advertising. The creative focuses on the history and “pioneering spirit” of the winery. The campaign is running in Ontario and British Columbia. Media buying is being conducted by DentsuX, with PR support from Craft Public Relations.
“Inniskillin is for those who make the impossible, possible,” said Andrea Hunt, senior vice-president of marketing at Arterra. “That's the legacy of our incredible founders, Donald Ziraldo and Karl Kaiser. They faced unbelievable challenges, from the skepticism of the global wine community to the loss of their first crop of icewine grapes to hungry birds. But through it all, they persevered and they did what no one believed could be done. They changed the way the world sees Canadian wine, and today Inniskillin sits among the top 50 most admired wine brands in the world. We're excited to bring our bold reimagining of this brand home, to where it all began.”