Gatorade signs promotional agreement with TeamSnap
TeamSnap, a youth recreational sports organization based in Boulder, CO, has signed a promotional agreement with Gatorade Canada. Through this agreement, Gatorade will be the primary hydration product for the organization’s sports teams in Canada. The brand will be features as part of TeamSnap’s Assignments system, which allows coaches, team managers, parents or players to assign or self-assign snacks, beverages, tasks and volunteer shifts for upcoming games. Gatorade is a division of PepsiCo Beverages Canada.
“Our focus is to provide hydration and fuelling options for all Canadian athletes,” said Lourdes Seminario, senior director of marketing at PepsiCo Canada. “Working with TeamSnap offers convenience and connectedness for the sports communities of many Canadian coaches and sports families throughout the season. Integrating Gatorade into the TeamSnap’s Assignments center will be an impactful way to remind everyone why proper hydration is essential for athletes at all levels.”