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Survey: Creative hiring in 2020

The Creative Group of Toronto has released the results of a survey on the subject of future hiring in the advertising and marketing industry. According to the survey, 65% of advertising and marketing managers in Canada plan to expand their creative staff in the first half of 2020. Sixty-six percent of respondents plan to increase the number of freelancers they use. User experience was reported as the top category for staff recruitment, followed by digital strategy, motion graphics, machine learning, social media management and data analysis. In addition, 92% of respondents stated that it is somewhat or very challenging to find creative staff, while 71% stated that staff retention is more difficult today than it was a year ago.

“Managers are looking for creative candidates who understand where human experiences and digital skills can come together to offer the most competitive value to clients and customers,” said Deborah Bottineau, district president of The Creative Group. “Combining high-tech with high-touch is crucial to building a top-notch and innovative creative team, driving demand for professionals with backgrounds in user experience, data analytics and digital strategy.”

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