Evenko, Live Nation sign new agreement
Montreal-based event producer and promoter Evenko has formed a new agreement with live entertainment producer Live Nation Entertainment intended to expand their operationr in Quebec and Atlantic Canada. According to the companies, the agreement will combine Evenko’s expertise in marketing, promoting and producing live entertainment in the region with Live Nation’s international reach. Evenko will oversee the operation of the business, which will comprise approximately 1500 annual musical, family and sporting events in the region. The new entity will be headed by president and CEO Jacques Aubé.
“This is great news for Evenko and music fans throughout Quebec, who will now enjoy a broader range of concerts and shows, with Montreal becoming a must stop on major international artists' world tours,” said Aubé. “This partnership will allow us to benefit from Live Nation's global promotional strength to promote our festivals and events in Montreal and Quebec, as well as Evenko Agency and Spectra Musique artists' tours outside the province.”