Hivestack signs agreement with Live Board
By Adnews Staff
Montreal-based marketing technology company Hivestack has signed an agreement with Japanese digital out-of-home media company Live Board. Through this agreement, Hivestack will become the company’s primary demand-side platform supplier and will integrate its own programmatic ad buying system with that of Live Board. Live Board is a joint venture of NTT Docomo and Dentsu.
“We have often received requests to buy programmatic DOOH in Japan from Hivestack DSP buyers in Canada, US, UK and Australia,” said Andreas Soupliotis, CEO of Hivestack. “Now, with this integration in place, international Hivestack DSP buyers have programmatic access to Live Board Japanese inventory from within their existing Hivestack DSP seats.”
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