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Quebecor conducts out-of-home promotion

Quebecor has begun a holiday season out-of-home promotion in Montreal. During the promotion, 12 transit shelters in Montreal and Laval will be decorated with displays of holiday lights. The 575 meters of illumination are being provided by Canadian Tire. According to the company, the lights will provide advertisers with the “added value of being showcased in a captivating installation that grabs the attention of both pedestrians and motorists.”

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