Canada Goose begins retail promotion in Toronto
By Adnews Staff
Outerwear company Canada Goose began a retail promotion in Toronto on Dec. 4. called “A Canada Goose Experience.” The initiative, which is taking place at shopping mall Sherway Gardens, makes use of a dome illuminated up with projections of the Northern Lights, accompanied by sounds from northern Canada. The installation is designed to give the impression of a visit to the Arctic. It also includes interactive product displays and digital content.