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Pivot Pharmaceuticals rebrands as BetterLife Pharma

Vancouver-based Pivot Pharmaceuticals has undertaken a rebranding initiative and will now operate as BetterLife Pharma. The company specializes in phytocannabinoid and micronutrient products. The new branding, developed in association with Joseph Mimran & Associates, is in advance of the company’s upcoming launch in the United States.

“This new branding reflects our commitment to commercialize science-based innovative medical formulations and to offer high quality preventive and self-care solutions to our customers,” said Toni Rinow, CEO of BetterLife Pharma. “We are leveraging our expanding drug delivery IP portfolio and customized formulation capabilities to develop products in compliance with the highest quality standards, respecting tight specifications from raw material to final product and rigorously adhering to best practices.”

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