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Dairy Farmers of Canada breaks Santa Surprise campaign

Ottawa-based Dairy Farmers of Canada has begun a holiday season advertising campaign called “Santa Surprise.” The campaign focuses on the relationship between milk and Christmas. It consists of television, online video, cinema and digital advertising, as well as social media content. The creative features the reactions of children to a visit from Santa Claus. The campaign will run nationally until Dec. 29.

“Leaving milk out for Santa is such a timeless tradition that naturally connects Christmas to dairy,” said Pamela Nalewajek, vice-president of marketing at the organization. “In showing this moment with Santa, we're linking the tradition of a glass of milk for Santa with our producers' traditions of providing high-quality dairy to Canadian families all year long.”

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