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Montreal bakeries begin promotion with Tree Canada

Montreal-based cafe and bakery chains Au Pain Doré and Brioche Dorée have begun a promotion to raise awareness of their new reusable beverage cups. Proceeds from the sale of these cups at Ontario and Quebec locations will be donated to non-profit organization Tree Canada to fund the planting of trees.

“We’re very excited to be working with Tree Canada and helping reduce the number of cups discarded while ensuring more trees are planted,” said Christine Verneuil, director of marketing and pperations for Au Pain Doré and Brioche Dorée. “It’s high time that we take action. Of 1.6 billion single-use cups, only 0.25% are recycled. The environment is at the heart of our concerns and we are taking concrete measures that will directly reduce waste. Our partnership with Tree Canada is a step toward ensuring a greener, healthier environment for future generations.”

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