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Hyundai breaks Technology Loves You campaign

Automaker Hyundai has begun an international advertising campaign called “Technology Loves You” for its Sonata sedan. The campaign, developed by Jung von Matt/Neckar of Stuttgart, Germany, will run in the United States, Canada, Russia and other markets for the next year. It includes a television commercial, accompanied by six online videos that will run on social media sites. The creative focuses on the relationship between humans and technology.

“When we think about technology, it means that we first and foremost have to think of the people it serves,” said executive creative director Peter Waibel. “That's exactly what the campaign and the slogan ‘Technology Loves You’ reflect.”

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