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Canadian Tire continues We Do New campaign

By Adnews Staff

Canadian Tire has begun a new phase of its ongoing “We Do New” campaign. The digital creative features professional basketball player Fred VanVleet. The campaign consists of three online videos in which VanVleet describes new seasonal products available at the chain in the style of an ASMR video. The campaign is being conducted in association with Maple Leaf Sports and Entertainment.

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