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Canada Life begins merger rebranding

The Ministry of Finance has granted approval to the Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company, as well as their holding companies, Canada Life Financial and London Insurance Group, to merge into one company. The merged entity will operate as The Canada Life Assurance Company beginning on Jan. 1, 2020. Rebranding initiatives are underway to update the communication materials of the other companies to adopt the Canada Life name and visual style.

“Today is a momentous day for our organization, and we are thrilled to begin 2020 as one, amalgamated company in Canada,” said Paul Mahon, president and CEO of Canada Life. “One company means a simpler way of working together, allowing us to focus even more on growth and innovation. We believe this is the right move at the right time, and we know our customers and policyholders will benefit under one single company.”

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