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Milwaukee car show hires Imagination Park

The 2020 Greater Milwaukee Car & Truck Show has hired Imagination Park Technologies of Vancouver to develop an augmented reality promotion for the event. The presentation will take the form of a scavenger hunt at the venue. Imagination Park will develop the promotion in association with Interactive Marketing Promotions. The Greater Milwaukee Car & Truck Show is produced by the Automobile Dealers Association of Mega Milwaukee and produced by Motor Trend Auto Shows.

“We are thrilled to be the first auto show in the world to deliver an exciting and interactive AR scavenger hunt engagement to all the attendees of our show, which starts in February 2020,” said Jim Tolkan, president of the association.

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