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IGA debuts FoodHero app

Grocery store chain IGA has introduced a new mobile application called FoodHero, intended to reduce food waste in Quebec. The app is available at approximately 200 IGA stores in the province. Consumers can use the app to buy unsold products from participating stores at discount prices, then pick up their purchases at the store.

“We are very proud to collaborate with a Quebec tech company such as FoodHero and we want to highlight the active involvement of our store owners in the program,” said Carl Pichette, vice-president of marketing at IGA parent company Sobeys. “Their efforts enabled us to roll out this anti-food waste initiative very quickly, offering an additional alternative to nearly 200 IGA locations across Quebec.”

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