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Major League Socks begins social media campaign

Major League Socks, an apparel company specializing in socks bearing images of professional hockey players, has begun a social media campaign to launch its new brand. The company was previously known as Babsocks. The campaign, developed by Juniper Park TBWA, promotes the company’s products as holiday gifts. It also debuts a new logo and design for the brand. The creative takes the form of a declaration of a “war on pants.”

“Major League Socks is one of the rare retail brands with humour at its core,” said Nathalie Cusson, creative director of design at Juniper Park TBWA. “The visual identity already included a colourful palette but needed some simplification. We created a new wordmark and established a flexible but logical and robust design system that allows for variety while keeping things consistent and recognizable.”

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