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Foot Locker conducts No Matter What campaign

Athletic footwear retail chain Foot Locker has begun a North American marketing campaign called “No Matter What.” This is the eighth year of the annual digital initiative. The creative, described by the company as “apocalypse-themed,” depicts a number of celebrities enduring extreme circumstances to acquire the latest sneakers. Participants include Anuel AA, DaBaby, Anthony Davis, Ryan Destiny, Karol G, Kyle Kuzma, Alex Morgan, Megan Thee Stallion, Juice WRLD, Young Dylan, Sophia Pippen and Zaza. The promotion also makes use of in-store materials at participating locations, as well as social media activities. The campaign, developed by BBDO, promotes new product releases from brands including Nike, Adidas, Puma, Converse, Super Heroic and Champion.

“The sneaker community is a passionate group that will go to great lengths to secure highly coveted kicks,” said Patrick Walsh, vice-president of marketing at Foot Locker North America. “Week of Greatness is our opportunity to celebrate youth culture and acknowledge their dedication in a fun and engaging way.”

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