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Hudson's Bay breaks holiday campaign

Department store chain Hudson’s Bay has begun a holiday season campaign called called “We’re Here for the Moments.” The national campaign includes television and cinema advertising, as well as online video and social media content. The creative depicts people spending time with family members and friends during the holidays. The executions also feature a variety of apparel and home decor products sold by the chain. The campaign was developed in-house.

“From time spent with friends and family, to the quiet calm in the midst of the hustle and bustle of the season, it's these simple moments that bring us together and mean the most,” said Daniel Koppenol, vice-president and creative director at Hudson’s Bay.

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