Onlia conducts launch campaign
Insurance company Onlia has begun a new campaign to support the launch of the brand in Canada. Developed by DDB Canada, the campaign includes television commercials, cinema ads, out-of-home ads, online pre-roll video, digital ads, social media content and public relations. The creative seeks to raise awareness of the brand, with a focus on its automobile insurance products. The campaign will run in Ontario until the end of the year. Media work is being conducted by Media Experts.
“It’s rare to work with a company that has such a strong mission, which extends all the way down to their marketing,” said Erin Kawalecki, executive creative director at DDB Toronto. “Most companies that offer insurance are there for you after something bad happens, but Onlia is striving for people to not need insurance in the first place. It’s not just a brand belief. It’s every day action that we believe will give Onlia a real and meaningful point of difference for Canadians.”