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Budweiser, PWHPA releases online video

Budweiser Canada and the Professional Women's Hockey Players Association have released an online video called “The Good Old Hockey Game.” The video depicts a number of hockey players and other personalities singing a version of “The Hockey Song” by Stompin’ Tom Connors. The promotion is intended to express support for women’s hockey in Canada following the closure of the Canadian Women's Hockey League earlier this year. Budweiser became the official beer sponsor of the PWHPA in September.

“Budweiser has supported all levels of hockey and its fans for more than 10 years and we're proud to be an official partner of the PWHPA, but we know this is just the beginning,” said Todd Allen, marketing vice-president at Labatt Breweries of Canada. “We wanted to go one step further with this rallying cry to not only bring people together to support the mission of the PWHPA, but also provide a united voice for the players.”

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