Campari conducts Grand Marnier campaign
Campari Canada has begun an out-of-home campaign in support of its Grand Marnier liqueur brand. Developed in association with Toronto-based FrontRunner Technologies, the campaign makes use of two storefront window displays in that city that use video and audio to recreate the experience of watching a bartender prepare a drink using the product.
“This campaign marks how sound integration is adding a brand-new dimension to outdoor advertising, just as DOOH is bringing new life to legacy brands,” said Amanda Dorenberg, chief information officer at FrontRunner Technologies. “We are constantly pushing innovations in our tech to create 360-degree sensory experiences for brands to connect with consumers. This engagement, shot specifically for the binaural sound experience, is unprecedented and memorable, creating a new way for brands to remain timeless in the digital age.”