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Canadian Down Syndrome Society begins Project Understood campaign

The Canadian Down Syndrome Society has begun a new campaign called “Project Understood.” Developed by FCB Canada of Toronto, the campaign is being conducted in association with Google. The initiative will collect voice data from adults with Down syndrome that Google will use to improve its voice recognition technology for these users. The campaign also features three online videos illustrating the project and a website at <>. The campaign is timed to coincide with Canadian Down Syndrome Week, which will take place from Nov. 1 to 7.

“With our previous campaign, ‘Down Syndrome Answers,’ people with Down syndrome became the experts,” said Nancy Crimi-Lamanna, chief creative officer at FCB. “Now, by sharing their voices with Google, they’re becoming the teachers. They’re not only taking the lead on helping to ensure a more accessible future for people with Down syndrome, but in the process, demonstrating just how capable they are by teaching Google, one of the smartest technologies on earth.”

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