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Nobis conducts Nobis Laundromat promotion

Apparel brand Nobis conducted a promotion in Toronto this weekend called the “Nobis Laundromat.” The initiative featured a temporary installation highlighting the machine-washable nature of the brand’s line of outerwear. The installation also collected used jackets and coats from consumers to donate to charitable organization New Circles Glow. The promotion was developed by Bookmark.

“We are pleased to present the ‘Nobis Laundromat’ for guests to interact with the brand in a fresh, innovative way, and experience how our products perfectly marry fashion with function at the highest level of quality,” said Robin Yates, vice-president of Nobis. “Giving back to the community is a big part of who we are, and Nobis is proud to share the warmth with those in need this holiday season.”

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