Faulhaber gains two accounts
By Adnews Staff
Faulhaber Communications of Toronto has recently gained two new accounts. LVMH has retained the agency to promote its Fresh brand of beauty products, which includes skin care, lip care, body care and fragrance product lines.
The Principle Brands, a company specializing in the distribution of beauty products, has also retained Faulhaber as its communications agency of record. The company distributes brands including Biologique Recherche, James Read Professional Tan and Magicstripes. The assignment includes events, media relations, influencer relations, social media activities, content production and community management.
“Fresh’s unique combination of innovative natural ingredients, time-honored rituals, and modern science has carved out a beloved audience in the global beauty world,” said Megan Taylor, beauty director at Faulhaber Communications. “Our team will work closely with the Fresh Canadian team to grow awareness and consumer trial of this amazing brand in Canada. The Principle Brands has curated a compelling roster of respected beauty leaders and indie darlings. We are thrilled to work closely with them to help drive growth of their brands in Canada across traditional and digital media.”