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Swoop hires Brookline Public Relations

Swoop, a subsidiary of Calgary-based airline WestJet, has retained Brookline Public Relations of Calgary as its PR agency of record. The agency will develop communication initiatives intended to raise awareness of the brand. The assignment includes media relations, events and consumer promotions.

“We are thrilled to welcome Swoop as a new client to achieve its unique communications goals in local, national and international markets,” said Shauna MacDonald, principal of Brookline Public Relations. “Swoop is not only passionate about introducing more travel destination options to Canadians but also about connecting Canadians with one another.”

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