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Adapt Media, Ads Alfresco form out-of-home agreement

Toronto-based out-of-home media company Adapt Media has formed an agreement with Ads Alfresco of Toronto to handle representation of a large-format billboard in that city at 151 Bloor Street in the Yorkville neighbourhood. The display comprises six panels and attracts approximately one million impressions per week, according to the companies.

“Being able to represent a large format billboard in one of the most affluent neighbourhoods in Toronto is exciting for Adapt Media and we look forward to showcasing our brand partners to the world,” said Laura Maurice, senior vice-president of sales at Adapt Media.

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