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Peanut Bureau of Canada releases online allergy video

The Peanut Bureau of Canada has released an online video called “Crunch Crunch Crunch” intended to raise awareness of food allergies. The creative, which features a number of infants, focuses on recent advice from the Canadian Paediatric Society that encourages parents to introduce peanut protein to children between the ages of four to six months to help avoid the development of an allergy.

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