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Tim Hortons releases Ask a Timbit ad

Tim Hortons has released a new television commercial called “Ask a Timbit” in support of its Timbits Minor Sports Program. The ad depicts hockey players Sidney Crosby and Nathan McKinnon asking children participating in the program for their ideas on ways to make hockey more fun. The video, created by Zulu Alpha Kilo of Toronto, will also run online.

“Sid and Nate are two of the best players in hockey today, and we’re happy to have played a part in this through Timbits Hockey,” said Paloma Azulay, chief marketing officer at Tim Hortons. “When we make sports fun, kids continue to play and don’t just excel, but can achieve their dreams. We are incredibly proud of our local restaurant owners across Canada who are helping kids do just that every year.”

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