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Museum of Contemporary Art prepares Thinking Emoji campaign

The Museum of Contemporary Art in Toronto will conduct a street promotion in that city on Oct. 19. During the effort, which will run until Oct. 26, a statue of an emoji representing thinking will be installed at various places around the city. The statue will be located successively at the Distillery District, Yorkville Village and at the museum. The installation promotes the museum’s “Age of You” exhibition. The campaign was developed by Leo Burnett.

“Our lives exist in both the real and online worlds which are commodified into data,  a resource everyone is competing for,” said Rachel Hilton, managing director of the Museum of Contemporary Art. “The Thinking Emoji is meant to give visitors pause about their place in the digital world. As MOCA promotes exceptional artistic thinking and provides a space for discourse and creativity, we are thrilled to inspire conversation in the streets of Toronto.”

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